I was recently asked the following question and it really knocked me for six. First of all, I struggled to come up with an answer and it really made me face reality whilst at the same time encouraging me to express my dreams and vision:
What would you do if you knew you couldn’t fail?
This question, originally created and posed by business empowerment guru Robin Sharma, is a game-changer.
Well, as a business owner I have had my fair share of scary moments (recession anyone?) and I believe that fear of failure is something that every serious entrepreneur has grappled with at some time or other. This question helps you to take a step back for a moment, forget the fear, and re-assess if you’re really doing what you want to be doing. I suggest you apply it to every new business strategy you devise, every new product idea you have, and to the bigger picture itself. Asking myself this question gave me the opportunity to re-evaluate my current course and look at my dreams and what I really want from my business (and from life). It was one of those aha moments. After all: knowing what you really want is the first step to getting it.
The second question is for your customers and clients and was penned by the late, great Stephen Covey:
What would it take to make it a ten?
How to use this question:
When collecting feedback after providing a service or a product, ask your clients how they would rate the experience or product out of ten. Then ask the above question and you should get some precise, important feedback as to what might still be missing and what you can improve. Look for patterns and act on them.
However a closing word of caution if using this question across cultures: I mostly work with German people and I have often had the pleasure of hearing “I’ll give you a nine, because I never give out tens on principle”. Kind of ruins it. Nevertheless I think it’s a great question and I will continue to ask it.
Hope the questions work for you,
Til the next time!